Tourism

At some point in recent history, travel transformed from a luxury into a cultural expectation. The rise of social media has dramatically changed how and why we travel. A 2019 study found that 40% of millennials choose travel destinations based on “Instagrammability” rather than cost or cultural experience1. While technology has proliferated travel information and made the world more accessible, it has also shifted our motivations in subtle ways.

There’s a trope in New York City that you can identify tourists from their propensity to walk around staring up at the tall buildings. This isn’t necessarily meant to be interpreted literally, but rather it’s more about the fact that the tourists are fully present—taken aback by everything to look at, much of which is in the upward direction depending on where you are in the city.