Memes and Marketing: Understanding Cultural Propagation in Startup Growth
·3 mins
A fascinating pattern has emerged among startups—particularly in financial technology and adjacent sectors—where leaders increasingly explore cultural propagation through memes as a potential growth strategy.
This approach parallels the “viral” focus that characterized the early 2010s startup landscape, when numerous companies secured substantial venture funding based primarily on rapid user acquisition through novel applications. The Yo app stands as a particularly interesting historical example of this phenomenon.