Marketing

A fascinating pattern has emerged among startups—particularly in financial technology and adjacent sectors—where leaders increasingly explore cultural propagation through memes as a potential growth strategy. This approach parallels the “viral” focus that characterized the early 2010s startup landscape, when numerous companies secured substantial venture funding based primarily on rapid user acquisition through novel applications. The Yo app stands as a particularly interesting historical example of this phenomenon.

Life presents two distinct approaches to navigating its complexities: engaging with the immediate, visible game according to established protocols, or recognizing and operating within the broader metagame—the system that surrounds and shapes the game itself. The first approach resembles single-dimensional chess, while the latter expands into multi-dimensional strategic thinking. Understanding Incentive Structures # This conceptual framework applies across diverse domains of human activity. One effective pathway for transitioning from game-level to metagame thinking involves analyzing incentive structures that drive behavior. By understanding what motivates different actors within a system, you can transform potentially adversarial interactions into collaborative opportunities where all participants benefit.

One of the most valuable insights we eventually encounter as we mature is that correctness alone rarely determines our impact or success. What often matters more profoundly are our relationships, timing, and how our ideas are perceived and received by others. This perspective has been developing in my thinking for some time, and I find that storytelling offers the clearest way to explore this nuanced understanding of how influence actually works.

The Origin of a Philosophy # During an exchange on Reddit—one of those moments when digital discourse became more heated than collaborative—I found myself articulating a concept that has lingered persistently in my thoughts: the idea of “transcending beyond surface narratives.” This phrase, spontaneously expressed in that context, actually represents a philosophical framework I’ve been developing for years. I’ve often contemplated writing a comprehensive work extending the late anthropologist David Graeber’s brilliant Bullshit Jobs, which would expand his critique beyond occupational structures to encompass broader societal systems and cultural constructs.

I’ve long aspired to build a sustainable, successful startup—one that generates sufficient revenue to support itself and provide meaningful compensation to its team members. However, I’ve reached a point where honest self-assessment has led me to pivot toward employment opportunities rather than continuing down the founder path for now. This journey has offered valuable insights worth sharing, particularly about the gap between startup mythology and actual entrepreneurial reality.