Less Is More

You’ve heard the phrase “less is more,” but have you ever considered its mischievous cousin: “more is worse”? It’s the same idea, just with a sharper edge. My favourite example? Restaurant menus. The worst restaurants always seem to have the most options. When I go out to eat, I want the chef to present their best dish—no decisions, no stress. The chef already knows what’s good. Just put it in front of me (ideally, a steak). The ultimate luxury is when someone knows exactly what you want and simply delivers it.

In our current cultural landscape, there’s a fascinating phenomenon worth examining: the growing obsession with self-promotion and personal branding. Perhaps the most visible manifestation is the rise of “influencers”—a term that itself reveals much about our values. What many who adopt this label might not realize is that true influence rarely announces itself so boldly.