Funding

One of the hard truths in startups, especially VC funded startups, is that perception matters more than reality. Many people are able to raise vast amounts of money at high valuations on little more than excitement about the prospect of a viable business some time in the future.

Starting any company is hard. Startups are even harder. If you want to start a company but don’t have a business idea, then the first step is figuring out what to build. Is this…a startup idea?

Make something people want Y Combinator has a famous motto: make something people want. The first reference I could find to that motto was this blog post from Paul Graham.