Digital Marketing

I’ve noticed a trend amongst startups (particularly those in the financial-ish space) which amounts to some variation of “hey guys, maybe we can get customers if we use memes?”. This is not dissimilar to the “viral” craze of the early 2010s in startup land, where a number of companies raised mountains of VC cash entirely on some silly app gaining millions of users overnight. One of my favourite examples is the Yo app.