Authenticity

In the bygone era, we had résumés—and today, many of us still maintain these professional summaries (or curriculum vitae, for the academically inclined). But now we also curate digital identities through social profiles that serve as our new first impressions in an increasingly online world. For the professionally ambitious, these digital personas have become the initial point of contact, the gateway through which career opportunities flow. In the context of employment, these digital breadcrumbs form a constellation that hiring managers use to make judgments about your candidacy long before any interview. Best hope those recruiters don’t unearth your anonymous Reddit alter ego.

When someone asks me, “s’whattaya do?”, I have a difficult time providing a straight answer. These days, I suppose any of these would be acceptable answers: Software Artisan Philosopher Amateur Blogger Author Investor Entrepreneur Human With Two Dogs Computer Person Techie Nerd Former Lyft Driver Autodidact Potato Farmer People often get too attached to job titles and labels, but in truth, you can put whatever you want on your résumé and there’s nothing anyone can do to stop you. (They could verify your employment history or other facts, but you are free to identify with whichever profession you choose.)

Most of us experience life through the lens of social expectations—the generally accepted norms and implicit guidelines about appropriate behavior in various contexts. These expectations create an interesting intersection between societal ideals and our lived experience. While many aspire to authentic self-expression, maintaining complete authenticity presents genuine challenges in a world that often incentivizes strategic self-presentation. Professional networking platforms exemplify this dynamic, creating environments where career advancement naturally encourages highlighting accomplishments and capabilities in ways that may sometimes diverge from more nuanced self-perception.

We often must judge others, such as when hiring, choosing who to work with, or selecting friends and partners. I find that there are two attributes most desirable in people I associate with: authenticity and intelligence. There are two simple heuristics for detecting inauthentic people and genuinely smart ones, which I’ll outline below.

Lies are easy. It’s easy to pretend your problems are someone else’s fault. It’s easy to pretend when things don’t go your way, that it’s the other party’s fault. We tell ourselves many lies to get through the day. Being honest is very challenging, and it’s especially hard to be honest with ourselves.

It’s easy to preach, but it’s hard to be congruent with whatever philosophies you espouse. Certainly there are people who do as they say they do, but I suspect the majority of those who (like myself) write blog posts on self-help themes don’t practice much of what they preach. Consider fitness gurus. People who tend to be physically fit are often that way not just because they work hard, but because they’ve won the genetic lottery in some way. Research suggests that fitness outcomes are influenced by genetics anywhere from 40-70%, with one twin study finding that genetic factors account for 47-80% of fitness trait variation. My unscientific observations align with this research.

In our current cultural landscape, there’s a fascinating phenomenon worth examining: the growing obsession with self-promotion and personal branding. Perhaps the most visible manifestation is the rise of “influencers”—a term that itself reveals much about our values. What many who adopt this label might not realize is that true influence rarely announces itself so boldly.

I’ve noticed a trend amongst startups (particularly those in the financial-ish space) which amounts to some variation of “hey guys, maybe we can get customers if we use memes?”. This is not dissimilar to the “viral” craze of the early 2010s in startup land, where a number of companies raised mountains of VC cash entirely on some silly app gaining millions of users overnight. One of my favourite examples is the Yo app.

I was recently trolling someone on Reddit, and in a brief (and regrettable) fit of passion I made a remark only I could love about “transcending the bullshit”. I have often repeated that I intend to one day publish a book titled “Everything is Bullshit”, in honour of the late David Graeber’s Bullshit Jobs, but extending to pretty much all facets of society.