Mindful Media Consumption: Understanding Advertising's Influence

One important concept worth exploring is the idea of manufactured consent. The concept was originally described in a book authored by Noam Chomsky and Edward Herman in the 1980s. For a quick summary, check out this video on YouTube which provides a great overview (use youtube-dl to avoid advertisements completely).

Patterns in Media Consumption #

Without summarizing manufactured consent in detail here, I’d like to discuss a pattern I’ve observed in digital spaces. Generally, I’ve noticed there appear to be different approaches to media consumption: those who consume ad-supported mainstream media without filtering, and those who have become more selective and recognize potential biases in traditional media outlets.

Examining Economic Narratives #

One pattern that emerges repeatedly is how certain economic narratives persist despite evidence to the contrary. For instance, many people sincerely believe in wealth distribution models that haven’t delivered on their promises. They may also adopt perspectives on socioeconomic conditions that align perfectly with mainstream messaging, sometimes without questioning foundational assumptions.

Even when people consider themselves independent thinkers, they might still unconsciously replicate ideas that have been consistently presented in commercial media. Their perspectives may be shaped by messages they’ve absorbed through various channels.

Media Influence and Political Perception #

The relationship between media exposure and political perception is fascinating. It reminds me of my observation about how people who voted for certain political figures may have first been exposed to them through entertainment programming like “The Apprentice,” potentially without recognizing the highly produced nature of reality television.

A Path Toward Media Mindfulness #

Thus, I believe that one of the most beneficial things we can do to cultivate independent thinking, reduce cognitive biases, and develop more nuanced perspectives is to be intentional about our media consumption: consider blocking advertisements, diversify beyond mainstream sources, thoughtfully select media content, and perhaps reconsider participation in ad-based platforms.

Happy holidays.