Brenden Matthews

You’ve heard the phrase “less is more,” but have you ever considered its mischievous cousin: “more is worse”? It’s the same idea, just with a sharper edge. My favourite example? Restaurant menus. The worst restaurants always seem to have the most options. When I go out to eat, I want the chef to present their best dish—no decisions, no stress. The chef already knows what’s good. Just put it in front of me (ideally, a steak). The ultimate luxury is when someone knows exactly what you want and simply delivers it.

I have a deep appreciation for mastery. It takes an extraordinary amount of time and effort to become truly masterful at something. It doesn’t matter so much what that thing is, whether it’s a sport, a musical instrument, a language–spoken, written, or programming computers. The path to mastery is the same: it demands time, practice, sweat, tears, trials, tribulations, and a whole lot of hard work.

I was recently banned from Rover, a specialized craigslist website for finding pet sitters and dog walkers. They didn’t specify why exactly, though I know the walker claimed my dog bit her. I find this claim suspicious since my dogs have never bitten anyone before, certainly not hard enough to break skin, and her story contained several inconsistencies.

Yesterday, I took a walk to the Brooklyn Bridge, a notorious tourist trap but also a beautiful and marvelous feat of engineering. I wanted to photograph it (a cliché, I know) so I can make a print for someone as a gift. Hours passed in what felt like minutes. This experience, this immersion in creation for its own sake, is what makes me call myself an artist. So when a friend of mine–who reads this blog–made an off-hand comment critical of the fact that I call myself an artist, I wasn’t offended, but it did get me thinking about: who is an artist? What makes someone an artist? Is it enough to just make art? Do you have to show it? Sell it? Call yourself an artist on your LinkedIn profile?

The year is 2025. I’m turning 40 soon, sitting in a cramped 450-square-foot apartment with thin walls, $50,000 in credit card debt, and a credit score of 646. My financial worth: $100 in liquid assets. My net worth: deeply negative. Five years ago, I was worth over $7 million. This isn’t a story about market crashes or economic downturns. This is a story about human fallibility—specifically, mine. If you’re looking for a cautionary tale about greed, overconfidence, and the psychological pitfalls of sudden wealth, welcome. I’ve lived it all so you don’t have to.