About Me
Table of Contents

Hi! I’m Brenden Matthews. I’m a software engineer, author, artist, and entrepreneur who likes partnering with startups. Three of the startups I’ve worked with have gone on to exceed a $1B valuation, and I’ve also launched my own ventures.
Originally from Canada, I’ve lived and worked in San Francisco and New York. This site is where I publish essays that mix engineering, entrepreneurship, and creative work, with the occasional personal journal entry.
If you’re curious what to expect, the short version is:
- Building and scaling software (especially infrastructure and distributed systems)
- Rust, systems programming, and open source
- Photography and other creative projects
- Adventures, endurance sports, and staying healthy
Start Here #
If you’re new, here are a few posts to start with:
- The Value of Tools — Tools, leverage, and value creation
- Growth vs. Grind — Sustainable ambition
- The 10x Engineer Is a Myth: It’s More Like 100x — Power laws in software and teams
- Cities Are Technology — Urbanism, infrastructure, and the car-shaped problem
- Analogue Joy in a Digital World — Film, physical media, and digital minimalism
Or browse everything in the post archive.
Work #

I’ve worked at and with Airbnb, Mesosphere (D2IQ), and Braze, plus earlier roles in Canada and California.
A quick sketch of that path:
- Started in Canada building instrumentation for oil and gas exploration
- Moved into mobile telecom optimization in California (custom databases, an RPC system, and parsers for Ericsson LTE data; later acquired)
- At Airbnb, focused on data infrastructure and open source: Apache Mesos (PMC), Chronos, SmartStack, and Kafka
- Helped scale Mesosphere, supporting sales and services as it grew
- After Braze, leaned into entrepreneurship and writing, including Rust books
Speaking & Media #
I’ve spoken at events like QCon, All Things Open, MesosCon, ContainerCon, and LinuxCon. I’ve also been interviewed on podcasts and in articles:
- SE Radio – Discussed “Idiomatic Rust”
- Rustacean Station – Also about “Idiomatic Rust”
- Rustacean Station – About “Code Like a Pro in Rust”
Open Source #
I’ve contributed to many open-source projects. Some of my own notable projects include:
- Conky, a system monitor
- ThetaGang, an options trading strategy
- dryoc, a pure-Rust cryptography library
- cracking-the-coding-interview-rust, Rust solutions to coding problems
- genserver, an Elixir-style GenServer in Rust
- And more on GitHub
Writing #
I’ve written books and plenty of blog content. Some highlights:
Blog Stats #
For those who love data, here are posts and word counts over the years and months. More details in the GitHub repo.
Photography #
I enjoy photography, especially analogue photography (street, portraits, and printmaking). Images on this blog are free to use under CC0 1.0. Here’s one example.
Videography #
I have a YouTube channel and used to stream on Twitch. I even made a brief appearance in a WeWork documentary on Hulu.
Some older videos are still up, though they can feel outdated. They remain because some might still enjoy them.
Adventures #
I’ve tackled big challenges:
- Biked from SF to NYC unassisted in 27 days, recording a daily YouTube vlog
- Raced the Wolfpack Hustle Crash Race before the 2012 LA marathon, crashed, then still finished the marathon in under four hours
- Biked from sea level to Mauna Kea’s 13,000+ ft summit
- Rode from SF to Chico, then through the northern Sierra and up Mount Shasta

Somewhere in Nevada, pretending not to look at the camera.
Contact #
For questions or general hellos, feel free to email me: hifromyourblog@brenden.brndn.io. No marketing, please.
This Website #
Source code for this site can be found on GitHub.